Today’s biggest brands—those that operate on an international scale—know that being able to speak various languages isn’t enough. To build a truly meaningful relationship with customers from a mix of cultures, they must embrace diversity and be able to demonstrate their capacity to do so.
When you outsource to a bilingual call center that would attend to your Bahasa-speaking customers, it is an obvious must for your agents to speak your audience’s language. It is the whole point of partnering with the firm, after all. But more than making sure that your outsourced team is proficient in Bahasa, there’s one more area that your provider must ace before your could truly say that they can take care of your customers. It’s the ability to speak in the way that your market communicates.